Driving Inclusion Across Business Functions and Product Innovation
Step 1: Integrate Accessibility into Every Business Function
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Embed accessibility into core business functions—such as HR, procurement, marketing, customer service, and IT—to create an inclusive environment for both colleagues and customers.
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Foster a culture of inclusion and equality that ensures all individuals, regardless of their abilities, can engage seamlessly with the organization.
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Build trust and set the foundation for an organization that values diversity and fairness.
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Step 2: Embed Accessibility into the Product Development Lifecycle
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Incorporate accessibility from the earliest stages of product development, ensuring inclusivity is prioritized at every phase—concept, design, testing, and deployment.
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Create accessible products and services that meet the needs of all users, including those with disabilities.
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Ensure compliance with global accessibility standards, reduce legal risks, and align with best practices for equitable design.
Step 3: Build a Stronger Brand Through Ethical Practices
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Establish your organization as a socially responsible and ethical business that consumers trust and respect.
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Strengthen brand recognition and loyalty by demonstrating a commitment to accessibility, inclusivity, and ethical practices.
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Leverage your reputation for accessibility to appeal to a broader audience, including millions of people with disabilities, while driving innovation and unlocking new markets.
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